NEW BALANCE / Campaign Artwork and image retouching
Running is at the core of the New Balance, it’s what the Boston-based brand was founded upon back in 1906. 'Run your way' campaign ran in October 2023 with the aim of celebrating the individuality of all who run by removing running stereotypes and encouraging everyone around the world to run their own way. With these mocks, I wanted to showcase the premium nature of JCDecaux Out-of-Home, highlighting the natural alignment between brands.
VIRGIN AIRLINES / Campaign Artwork and image retouching
With these mocks, I wanted to showcase JCDecaux simple yet effective way to make the most of their dynamic capabilities to create excitement. I created a set of artworks displaying a fare safe live countdown, global location weather display and product messaging with UGC (User generating content) in a great way to generate hype and awareness around the brand.
MERSEY VALLEY / Campaign Artwork and image retouching
In occasion of Mersey Valley's new product launch, JCDecaux Creative Solutions division requested to create a 2D extension of the product on a VIC large format billboard taking out-of-the box ideas from concept to on-street reality.
PRICELINE / Creative solution mock-up and image manipulation
Creative solution designed in occasion of the “I’m me” campaign ran by Priceline in February 2023 focusing on acceptance, inner confidence and positive ageing.
